The VR and AR market is expected to cost at least 209.2 billion dollars only in four years (Statista
). But at the same time AR part of the global market is considered to be growing much faster than VR which already developed a foothold in business and consumers markets (according to G2Crowd
AR is surpassing VR despite the obvious advantage - to completely immerse yourself within the content - also because VR content today looks rather archaic. High quality of VR content is not available for everyday use and might be integrated in such fields as medicine or design visualization. AR technologies - on the contrary - are more accessible and are already use in manufacturing, marketing, health care and etc.
What we should pay our attention at is a usage of AR in marketing and advertising. Many brands have already integrated AR in their campaigns providing the most personalized experience we could ever imagine. Take a look on the IKEA app
to understand what we are talking about. This app gives you what others can't: you can see how IKEA furniture items will look like in your house without buying it or even without leaving home.
AR is perfect idea for business to show how their goods fit to customers' everyday life.