AR&VR: how many realities do you have?
The VR and AR market is expected to cost at least 209.2 billion dollars only in four years (Statista). But at the same time AR part of the global market is considered to be growing much faster than VR which already developed a foothold in business and consumers markets (according to G2Crowd).
AR is surpassing VR despite the obvious advantage - to completely immerse yourself within the content - also because VR content today looks rather archaic. High quality of VR content is not available for everyday use and might be integrated in such fields as medicine or design visualization. AR technologies - on the contrary - are more accessible and are already use in manufacturing, marketing, health care and etc.
What we should pay our attention at is a usage of AR in marketing and advertising. Many brands have already integrated AR in their campaigns providing the most personalized experience we could ever imagine. Take a look on the IKEA app to understand what we are talking about. This app gives you what others can't: you can see how IKEA furniture items will look like in your house without buying it or even without leaving home.
AR is perfect idea for business to show how their goods fit to customers' everyday life.
Siri and friends give you only several best performing results and this might be a reason to rethink your strategy
The voice search results: something to struggle for
Siri as well as Okay Google, Alexa and Cortana are becoming our closest friends and best assistants in everyday life. They help us to make phone calls and send text messages, play music, get directions,- and this might not change in the coming years.
According to the latest researches all the searches on the web will consist of voice search at least in a half. This means we have much work to do, guys.
Text Search vs Voice Search. When you type your request to Google or any other search line your get thousand pages of results and it's easy like a piece of cake to be among them. But it's quite another thing when we use voice search. Siri and friends give you only several best performing results and this might be a reason to rethink your SEO strategy for 2019.
Please don't consider this trend to be temporary: voice recognition technologies will get more and more accurate so there is no reason to ignore.
People are not ready to believe into paid professional ads but are willing to trust real people
Bet on Authenticity
You can be sure: influence marketing will get more and more important for your brand in 2019. But people are overloaded by paid postings made with no emotional and sensitive overtone so you must pay a lot of attention to sincere and authentic content.
Today over 85% of users on the Web say that authenticity of content is an important factor to decide which brands to buy and support. And this number is even higher for millennials.
People are not ready to believe into paid professional ads but are willing to trust real people and their emotions.
Thousands of photos and videos generated by users are posted every day and don't cost brand even a penny. Everything you should do is motivate your customers to share their experiences with your brands and this will definitely pay off.
Irreplaceable guys when it comes to improving customer service
Aren't you already using chatbots?
Artificial Intelligence and Machine learning can already be not a dream but a part of sales funnel & marketing.
Among all AI technologies most used and most helpful for all kind of businesses are chatbots, irreplaceable guys when it comes about improving customer service.
- respond quicker than your managers.
- have sense of humor .
- offer unique personalized service
- can answer at any time (even in weekends btw).
Not sure? Think about this:
- chatbots can collect info about your customers instead of you;
- you can integrate them anywhere: to your app, website or even any social media platform.
So don't hesitate and integrate while it's hot.